Alva and FC Bayern launch regional partnership in Asia
Bangkok 8 July 2019 – Lux Asia Pacific and it’s subsidiary Lux Royal (Thailand), leading distributors of premium water purification systems under the brands “Alva” and “Lux” in South-East Asia, have officially become FC Bayern’s Regional Partner in Thailand and Indonesia. The Alva water purifiers will provide clean and pure drinking water, which is an essential for good health.. The announcement was participated by Alexander Holl, CEO of Lux Asia Pacific; and Lothar Matthäus, FC Bayern’s brand ambassador at Millennium Hilton Bangkok Hotel
Mr Alexander Holl, Chief Executive Officer of Lux Asia Pacific Pte Ltd, said: “For Lux Asia Pacific and our ALVA brand it’s an important step to have engaged in this partnership. Based on common values, such as high quality, tradition and innovation, the partnership with FC Bayern is the right choice for us. Both brands have a strong presence in Asia already and now we join forces to synergy and further increase our recognition.”
Alva and FC Bayern first announced their regional partnership in January 2019 The German record champions have been active in Asia for a long time, staging youth initiatives and fan events, and also on digital channels. The first team have played a number of matches in China and Singapore in recent years. In addition, two international offices in focus markets USA (New York City) and China (Shanghai) strengthen FC Bayern’s international activities.
Lux Asia Pacific is a renowned brand for the sale of premium household appliances and has been active in this region for more than 40 years. Over the last few years the company has become one of the leading suppliers of premium water purification systems for private households.